3 Simple questions before you write your next blog post
It was only a couple of years ago that every slide presentation wielded by self-proclaimed social media gurus hailed “content is king”. This later changed to “curation is king”. Today the industry...
View ArticleHow often should you publish blog posts?
Sound advice will say that you should develop your own blogging rhythm, whether that is 10 times a week, month or year. Most SEO geeks will probably advise to post at least 3 – 5 a week to gain the...
View ArticleWatch your blogging language! Does it make sense?
When you write posts for your blog make sure that the language you are using makes sense for the audience you are trying to speak to. If you work in the financial services industry then you may be...
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How to build an audience for your blog
Everyone likes to think that their blog has an audience, but does it really? My blog wants to communicate with students, fellow PR practitioners and prospective clients. Out of all these groups I may...
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My interview with influential Travel Blogger, Gary Arndt
Think you’re a dedicated blogger? Try selling your business and home to commit your life to blogging, and travelling in this case. Because this is exactly what Travel Blogger, Gary Arndt decided in...
View ArticleCash-strapped newspapers choose sponsored content
When it comes to sponsoring articles, bloggers have been leading the way for at least the last five years (in my experience). The message from the Financial Times’ article ‘Newspaper groups ‘go native’...
View ArticleWhat is the health of blogging in 2015?
When weblogs (shortened to blog) first launched innovators in the media industry began predicting a restructuring of the media landscape that would see mass job losses and the displacement of trust in...
View ArticleIs now the perfect time to quit blogging?
A dangerous thought has been running through my mind recently; is it time to quit blogging? It’s not through lack of ideas, but fun. If you have never run a blog before then let me tell you this, it’s...
View ArticleWhat’s it like being a blogger?
On a blogger panel last week, I admitted my number one pet hate – bad Search Engine Optimisation (SEO) agencies. You know, the ones who constantly peddle meaningless backlinks in return for cold cash....
View ArticleDomain deed poll: this blog is now michaelwhite.online
One of the flaws of being a geek is registering website addresses late at night whilst intoxicated; that’s how thoughtsymposium.com was born. That, and a lost blogging focus at the time. Over two years...
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UK Blogger Survey 2016: It’s all about fashion and poor PR pitches
It’s all about lipstick, dresses, and fancy underwear when it comes to the UK blogging community. This is one conclusion that can be drawn from the biggest ever survey of UK bloggers, conducted by...
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Britain’s best PR student bloggers 2016 #bestPRblogs
It’s been a student blogging competition like none other! 43 students from 14 universities have together created 174 posts dripping with PR-goodness in a competition to win the title of Britain’s best...
View ArticleBlogging is part of who I am
Blogging is more than just a side project. It has become part of who I am. The pages of this blog act as a diary documenting a student life, entry-level PR experience, and now as a senior practitioner....
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